Crisis communications tests the best of teams in the hardest of times. Speaking to friends, colleagues and clients, the past few weeks have certainly been tough for everyone working in communications. Long hours, high expectations, very little information

Over the past 20 years, I’ve seen a lot of change in communications. But one thing never changes. When their backs are up against the wall, Internal Communication teams’ come out fighting – never say never and give everything they’ve got until the job is done. Even if it means working around the clock, with scant information, guidance that changes by the minute and a host of stakeholders who all have a view and ‘know what we should say’.

If it hasn’t been said already, ‘Thank you’ for your 24×7 commitment and never say die attitude.

But looking ahead, there’s more to come for communication teams. Huge amounts of change driving the need for specialist communication support, business strategies being re-written, potential restructuring and downsizing across organisations, a seismic shift towards people working from home. The next set of challenges? Or the next opportunities?

For those teams willing to carve out valuable time to take stock, reprioritise, re-plan, re-energise and go again, the next few months will provide a wealth of opportunities. For those who don’t think they have the luxury of time, are just too busy fighting today’s battles to think longer term, ask yourself ‘Is my brain stuck in ‘firefighting’ mode? ‘Is my 5 Star ‘proactive, planning’ time being squandered on 2 Star reactive tasks? Are other people’s problems now becoming my issues, taking up my time and energy? Take a few moments to reflect, you’ll be surprised at the results.

In the words of Albert Einstein ‘In the middle of every difficulty lies opportunity’.

Now’s the time for all of us to seize the moment, reflect and ensure we’re in the best shape possible to make the most of the opportunities ahead.  Contact us to arrange a conversation.